Friends and Lovers
Social Media Manager Responsibilities
United social platforms and marketing communications through copywriting, content sourcing, brand voice, contractor outreach, daily maintenance of editorial calendar, and biweekly and monthly KPIs
Garnered a 12-month rapid follower increase of 51.3% (9K -> 16K) as well as a consistent increase in traction of average monthly reach by +44.9% and impressions of +69.5%
Modernized social media presence across Instagram and Facebook through a developed social strategy
Built out internal evergreen metric report tracker
Actively contributed to the brand community through engagement, leading to a 68.2% increase in interactivity and account visits
Top Performing Posts
Social Strategy + Reports
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