Social Media Manager Responsibilities
United social platforms and marketing communications through copywriting, content sourcing, brand voice, contractor outreach, daily maintenance of editorial calendar, and biweekly and monthly KPIs
Garnered a 12-month rapid follower increase of 51.3% (9K -> 16K) as well as a consistent increase in traction of average monthly reach by +44.9% and impressions of +69.5%
Modernized social media presence across Instagram and Facebook through a developed social strategy
Built out internal evergreen metric report tracker
Actively contributed to the brand community through engagement, leading to a 68.2% increase in interactivity and account visits
Top Performing Posts
Social Strategy + Reports
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